We are beginning to learn more and more about Jay-Z's creative process with his upcoming LP, 'Magna Carta Holy Grail.' In two Samsung Galaxy commercials, Hov explains the inspiration behind two album tracks, 'Jay-Z Blue' and 'Heaven.'

In the 'Jay-Z Blue' clip, Hov talks about the inspiration behind the song -- the little love of his life Blue Ivy. He explains to Rick Rubin, who is laid out comfortably on a couch, about his fear with raising his daughter.

Since Jay-Z grew up without a dad in his life, he wonders how that would affect him in raising Blue Ivy. "It's the paranoia of not being a great dad," he says.

In the 'Heaven' video, the veteran rhyme-slinger talks about his spiritual track, which deals with the ideas of what is heaven and hell.

"For me, heaven is in your daughter's laughter or hell or could be when your child goes missing for three minutes," he explains.

It looks like Jay-Z's 'Magna Carta' album will deal with some heavy subject matter. And that's a good thing for hip-hop. It's time for rappers to speak on some tangible subject matter other than bitches, weed and money.

We'll have to wait and see what Hov is bringing to the rap game when his 'Magna Carta Holy Grail' becomes available on July 4.

Watch Jay-Z Talk About 'Heaven' in 'Magna Carta Holy Grail' Samsung Commercial