Black Hippy Travel Road to Made in America Festival [VIDEO]
Budweiser's Made in America Festival, one of the biggest of the year, is quickly approaching. The two-day event features a wide-range of artists and is probably one of the only shows where Beyonce and Nine Inch Nails both headline. As ambitious as the festival is, the Black Hippy crew still stands out in the list of performers. Jay Z's Life+Times blog followed Jay Rock, Kendrick Lamar, Ab-Soul and ScHoolboy Q on the road to the event in Philadelphia.
The success of Lamar's major label debut, 'good kid, m.A.A.d city,' solidified Black Hippy's place at the center of today's hip-hop conversation, but the vlog shows they certainly haven't forgotten where they came from and what it took to get where they're at. Life+Times caught the four rhymers in some introspective moments as they toured the world.
The vlog has the members talking about how they were introduced to Top Dawg Entertainment (TDE), the aftermath of Lamar's LP and the future. Some of the more personal moments include ScHoolBoy Q's contentment about his daughter not having to struggle because of his success, Ab-Soul's ambitions and Jay Rock's love of music. "Music is life," Jay Rock says.
In one scene, Lamar is onstage looking into the crowd as fans hold their cellphones, with lit screens, in the air. "These lights right here represent the stars we're shooting for every day," he says to his fans.