Kanye West’s ‘Yeezus’ Sales Plummet in Second Week
Yeezus! Kanye’s new album sales have plummeted in the second week, making it the fourth largest fall from the No. 1 spot in the SoundScan era.
When ‘Yeezus’ debuted, it sold 327,000 copies skyrocketing it to the No.1 spot, but by week two, only 65,000 copies were sold — a whopping 80 percent sales drop.
Billboard blames Kanye’s untraditional marketing strategies for the album’s unsustained success. ‘Yeezus’ hit the shelves without pre-released music and West only made one TV appearance before the album hit shelves.