Drake’s OVO Sound Label Teams Up With City of Toronto to Create Music Committee
Drizzy’s OVO Sound label has partnered with the city of Toronto to form a Toronto Music Advisory Committee. The government recently allocated a three-year, $45 million Ontario Music Fund to build a campaign to bring production, distribution, performance and international promotion of music made in Ontario and neighboring Toronto.
“City of Toronto partners with Drake’s OVO Sound on music industry consultation. Toronto City Council has directed staff to consult broadly with the local music industry regarding the formation of a Toronto Music Advisory Committee,” Toronto Mayor Rob Ford wrote on his Facebook page. “The purpose of the advisory committee is to assist with the creation of a strategic action plan that maximizes the impact of City support for the Toronto music industry, including the preferred forms of support.”
Oliver El-Khatib, co-founder of OVO Sound, added: “We’re proud to help the city we love foster music talent and to promote Toronto as a premier music destination. The OVO Fest grows every year, and shows the potential of what’s possible for Toronto. This is an exciting development and we’re thrilled to help in every way we can.”
Meanwhile, Drake is working on his third album, ‘Nothing Was the Same,’ which is due Sept. 17.