Who is Trinidad James? From the looks of his video for 'All Gold Everything' video, he's a rapper with an eccentric style and a passion for rocking shiny gold.

The South Atlanta newcomer probably dressed himself for the clip, considering he helped launch a popular men’s boutique in his hometown. Dressed in a leopard-print shirt with his chest exposed, and red pants, James takes viewers on a tour of his surroundings as he walks through the Atlanta streets.

He's joined by a large entourage, mainly decked out in all black, which leaves the fashion-forward rapper, born Nicholas Williams, to stand out amongst his pals. Check out his velvet loafers!

"This one for those colleges, them bad h--s at Spelman/ Shout out to them freshmen on Instagram straight flexin'," he rhymes in the visuals.

'All Gold Everything' appears on James' debut mixtape, 'Don’t Be S.A.F.E. (Sensitive as F--- Everyday),' released earlier this year.

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