Hip-hop was at a very hectic place in the late '90s. The genre lost both Tupac Shakur and Notorious B.I.G. because of violence; there was a schism growing. Hip-hop was quickly moving away from the street narratives, urban tales and social activism to favor its rise to mainstream. People didn't want struggle; they wanted the high life brought to them through catchy songs -- lyricism or not. Bad Boy Records thrived in this landscape, and Sean "Diddy" Combs came to represent everything hardcore rap fans hated about hip-hop.