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Joey Bada$$ Gets Animated in ‘Unorthodox’ Video

Brooklyn rapper Joey Bada$$ premieres his new video for the DJ Premier-produced banger ‘Unorthodox,’ and the clip certainly lives up to the title — in a good way.

Directed by Coodie and Chike, who have helmed videos for Kanye West and Erykah Badu, the Pro Era member’s lyrics come to life in colorful hues via an animated process called rotoscoping. It’s really creative and visually-appealing to watch.

Props to Joey Bada$$ for bringing this unique visual to the Internet and not making an average rap project.

In the meantime, you can catch Joey and his ProERA crew on their Beast Coast Tour, which kicks off March 22 in Portland, Ore., and wraps up April 21 in New York.

Next: 10 Rappers to Watch in 2013

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