Jay-Z continues to show "new rules," this time performing his song, 'Picasso Baby,' from his new album, 'Magna Carta Holy Grail,' at the Pace Gallery in New York. The Brooklyn emcee has been putting on this spectacle all afternoon today for the track's video -- for more than six hours he's been at it.

Part of the marathon exhibition of the record will be used in the music video, according to NahRight.com.

A large group of people surround Jay in the white gallery, where he stands in the center on a raise platform. Photos and Vine videos captured various parts of his performance. Rapper Wale and actress Taraji P. Henson are seen making cameos as well as some big names from the art world including visual artists George Condo and Marina Abramović.

Seems like Hov is having a great time. Word is he also broke out his Kid 'n Play moves as well.

Check out some of the photos of the event below.

Vine
Vine
Vine