Contact Us

Go Behind the Scenes of Beyonce’s H&M Commercial

After announced that Beyonce was going to be the latest face of H&M in March, the international clothing retailer has been rolling out the campaign in pieces.

Starting with photos of Bey in the new summer line, the TV commercial premiered last week (April 25) — the visual looked more like a music video for ‘Standing in the Sun’ written by Sia.

Now fans of Mrs. Carter can see just how much work went into the sizzling video. The almost two-minute clip gives a behind-the-scenes look at how director Jonas Akerlund turns the Bahamas into Beyonce’s island kingdom as well as how little time she actually had to rehearse the choreography.

“It’s going to be a firework of visual impressions,” said H&M creative director Donald Schneider, who narrated most of the video. “I don’t think fashion has been shown this way.”

Swimwear by the Sea, the line the ‘Bow Down’ singer models in the campaign, will hit both H&M stores and online in May.

Next: Top 10 Beyonce Songs

Recommended For You

Around the Web

Best of TheDrop

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for quickly by connecting your Facebook account. It's just as secure and no password to remember!