Contact Us

Beyonce Shows Off Curves in H&M Swimwear Campaign [Photos]


As you may know, Beyonce is the new face and body of H&M’s summer collection. So the retail chain just released photos of the R&B diva wearing several bikinis from the line.

Mrs. Carter looks gorgeous in several pieces from H&M’s “Swimwear by the Sea” collection (photos via Marie Claire UK). We see Beyonce wearing some tropical-inspired bikinis in a few colors including a yellow-colored two-piece. She also dons a blue outfit that would be perfect for lounging by the side of the pool.

The goal of the campaign is to present “the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun and flirtatious,” according to an H&M press release. The photos were shot by Inez van Lamsweerde and Vinoodh Matadin in the Bahamas.

The H&M collection adds to the list of endorsements for the ‘Countdown’ singer. Bey recently dropped a Pepsi commercial, which features the Timbaland-produced song ‘Grown Woman’ as part of the “Live For NOW” campaign.

Outside of branding herself, Beyonce is launching The Mrs. Carter Show world tour today (April 15) in Belgrade, Serbia. The U.S. leg of the trek will begin on June 28 in Los Angeles.

Also, Beyonce is one of the headliners for the 2013 Made In America Music Festival, which is being held in Philadelphia over the Labor Day weekend.

And let’s not forget that we are still waiting for Beyonce to drop her long-awaited fifth album.

In other words, get ready for the Beyonce onslaught this summer.


Next: Top 10 Beyonce Songs

Listen to Beyonce’s ‘Bow Down’ / ‘I Been On’

Recommended For You

Around the Web

Best of TheDrop

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for quickly by connecting your Facebook account. It's just as secure and no password to remember!