SXSW is underway in Austin, Texas and the music aspect of the festival is a cultural exchange of every artist's dreams. During the time Down South, some of the best in the industry perform alongside the most promising rising acts. R&B and hip-hop musicians are part of this movement and there are many that fall in the must-see category for their own unique reasons.

This year, TheDrop.fm highlights some of the top performers, whether they're ever-popular or coming in to their own. These are the artists worth putting on your itinerary while checking out shows. Here are the 10 Must-See Artists at SXSW you need to see this week.