Rita Ora Becomes Spokesmodel for Madonna’s Material Girl Line

When Madonna was on the hunt for the right face to model the 2013 fall collection of her line, Material Girl, the 'Like a Prayer' singer went to the source of her inspiration -- Britain -- and picked Rita Ora to be the clothing brand's new face.

Dressed head-to-toe in designs created by Madonna and her daughter, Lourdes, Ora is photographed enjoying the sites of London -- the campaign is titled “Material Girl Hits London.” From posing in front of Buckingham Palace to stepping out of a black cab, her English flair shines through in the girly-meets-edgy wares.

“To be handpicked by Madonna and her incredibly cool daughter Lola was probably one of the biggest compliments I’ve had in a while,” the 'How We Do' singer said. “Material Girl means fashion, it means confidence. It means belief and inspiration and freedom to really express yourself.”

Past Material girl spokeswomen include Georgia May Jagger and Kelly Osbourne. The line will be available at Macy's.

Check out the photo campaign below.