Singer-songwriter Kevin Cossom has been busy trying to build his brand for years. The Orlando-bred artist has worked with everyone from Justin Bieber and Trey Songz to Mary J. Blige and Young Jeezy. When the RCA signee isn't penning love lyrics for others or adding to his own 'Hook vs. Bridge' mixtape series, Cossum says he can be found indulging in his favorite pastime since childhood: basketball.

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