The Weeknd to Give Out Customized Condoms on Tour
The Weeknd is currently serenading crowds during his 34-date tour this fall, and he has his loyal fans covered for what may happen after the show with condom giveaways, through a partnership with ONE Condoms.
With ONE, the leading specialty brand of premium condoms in North America, the singer will give out customized condoms featuring tour logos and artwork from his latest album 'Kiss Land.'
The goal behind the concept is to build awareness about safer sex through the music industry.
"His music evokes a passion and intimacy that perfectly complement the sensuality of ONE products," said Davin Wedel, founder and CEO of ONE in a statement.
The Weeknd's tour will be the largest ever to offer ONE condoms to attendees, according to the company. The Canadian crooner began his fall trek in Vancouver, B.C., earlier this month and will make his last stop at The O2 Arena in London, England.