Contact Us

Snoop Lion Launches ‘SnooperMarket’ With Overstock

Snoop Lion
Neilson Barnard, Getty Images

Snoop Lion is no stranger to unique business partnerships. The rapper is working with Overstock, starring in ads for the online retailer and curating his own collection.

The ads, which began July 24, feature Snoop and his family using Overstock to find products to help their busy lives. The rap star will also curate a special section of the retailer’s website, to be called the SnooperMarket. The marketplace will be dedicated to selling Snoop-branded products and Overstock items approved by Snoop and his family.

“This was an inspired collaboration,” said Overstock CEO Patrick Byrne. “The collaboration between Snoop Lion and turned out to be much more effective than either party imagined at the outset.”

In the past, artists like Ne-Yo have also appeared in ads for Overstock.

Watch Snoop Lion’s Overstock Ad

Recommended For You

Around the Web

Best of TheDrop

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for quickly by connecting your Facebook account. It's just as secure and no password to remember!