Rihanna Creates Frenzy With 777 Tour – 25 Career-Defining Moments

To celebrate her seventh album, ‘Unapologetic,’ Rihanna embarked on the 777 Tour in November 2012. The major publicity stunt took fans and a group of journalists with the artist to a seven-city international tour – including Berlin, Paris and London (as shown on the left) over the course of a week. While there were many reports of technical difficulties and other issues, this event was something that will live on as one of Rihanna’s more memorable moments.