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M.I.A. Goes Pink But Doesn’t Lose Edge in ‘Bring the Noize’ Video

Aside from a messy custody battle with her former fiance, M.I.A. has been lying under the radar in 2013. But now she’s back with the visual for her new single, ‘Bring the Noize.’

The clip begins with a man getting ready, wrapping his hair and leaving his apartment in an all-white outfit. The video is nothing short of your typical M.I.A. visual. There are short cuts between scenes, lots of chaotic movement and some kind of crazy mass of people getting together to push for a message related to the song.

One thing we do notice in this video is Mathangi “Maya” Arulpragasam’s hairstyles — one being an intricate netted look and another is a hot pink coif.

While we’re not sure (per usual) what’s really going on here, the Switch (of Major Lazer fame) and Surkin-produced track is one that’s just too catchy to avoid and will likely be played in the clubs soon — if not already.

‘Bring the Noize’ is the first single off of her long-awaited fourth LP, ‘Matangi,’ out this fall.

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