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B.o.B., Santigold Prepare to Make Boring Brilliant With vitaminwater® [Sponsored Post]

Theo Wargo / Gustavo Caballero, Getty Images

Leave it to B.o.B., Santigold and vitaminwater® to make boring brilliant — literally.

The vitaminwater® brand plans on spearheading a campaign to refute boredom everywhere by having artist’s showcase their talents. The first leg of performances kicks off this week. On Wed. (April 3) at 9PM EST, the beverage company will join forces with Fuse TV to air their ‘brilliance uncapped’ special.

With some help from the sketch comedy collective College Humor, vitaminwater® will show how they helped transform the town of Boring, Ore., into a happening place to be.

The crew worked to make some of Boring’s everyday activities something to remember — from organizing a rock concert at the morning flag raising to inviting rapper B.o.B. to their community planning meeting.

To top it all off, the town of Boring was granted a surprise concert featuring performances from the aforementioned B.o.B., Santigold, Yung Skeeter and Matt & Kim.

The special will air on Fuse several times after the live broadcast on Wednesday. The performance will stream live at as well.

Boring is only the beginning of the vitaminwater® campaign. Music fans can look out for even more ways to make boring brilliant in the warmer months as vitaminwater® plans on doing quite a few more surprise concerts where hip-hop, electronic and indie rock collide.

Our sponsor, vitaminwater®, is on a mission to make all things boring brilliant. Its first stop, Boring Oregon.Tune-in to Fuse on Wednesday, April 3 at 9PM EST as vitaminwater® hosts brilliance uncapped, a huge concert event featuring performances by B.O.B, Santigold, and Yung Skeeter. The event will also be streamed live at

Watch B.o.B.’s ‘We Still in This Bitch’ Video

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